Brief overview

Visual flare

For this project, each student was tasked with choosing their preferred sauce from a list and creating a special type of design and branding identity for three differing labels of their chosen sauce. Not only do these labels help consumers tell the difference between the different flavors, but they also help them stand out from other sauces they share a shelf with. With this in mind, the main learning objectives were the use of perspective and various color splits to Gurantee the puchase of their sauce.

PROCESS

A COMPLICATED PROCESS

There were multiple ways that I could have taken this project. I had already had in mind the direction that I had wanted to take the design of the bottle. How I was going to actually go towards that direction was a different struggle altogether. After a total number of 30 rough concepts, I managed to reach the end design that I believed to be the embodiment of the end goal that the prompt demanded.